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Rosie was first introduced during World War II as “Rosie the Riveter” – a symbol of the new freedom women found when they left traditional roles to join the war effort. Today, Rosie continues to stand for a woman’s ability to choose her own path in life – and that includes being able to plan when she becomes pregnant. Emergency contraception (EC) offers today’s Rosie – an everyday woman trying to balance her goals and responsibilities – a second chance to prevent an unintended pregnancy. Rosie is a strong, independent woman who makes her own destiny.
That’s why she is the perfect “posterwoman” for emergency
contraception. Rosie would back up her birth control with
EC – and keep it in her medicine cabinet, just in case. |